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The Garage Guys

Dubai villa garages redesigned and rebuilt, from a WhatsApp photo to a signed contract.

The Garage Guys website explaining six steps from a WhatsApp photo to a finished garage
Overview

The Garage Guys refurbishes residential garages in Dubai's villa communities: epoxy floors, storage platforms and mezzanines, cabinetry, bike racks, air conditioning, lighting, home gyms and laundry rooms. It serves villa owners in communities such as Jumeirah Park, the Meadows and the Springs. The business began with the founder's own garage, and launched with a fixed price package alongside bespoke projects. Performous created the brand, the website and the software that runs the sales process, from the first photo a customer sends to a signed contract.

Stage
Recently launched
Sector
Property & Home Services
Performous role
Founder. Brand, website and operating software
Website
thegarageguys.net
Where it stands
Launched in July 2026 with a fixed price package alongside bespoke projects. The business has signed its first customer contract.
The opportunity

Why it needed to exist

Villa garages in Dubai are often the least used room in the house: hot, cluttered and unfinished. Owners want them transformed, but it is hard to picture the result, and renovation quotes are slow, vague and difficult to compare.

A new physical services business normally needs designers, estimators and administrators before it can sell at scale. Building the design and sales process into software meant the business could launch looking established, show customers their finished garage before they commit, and grow without a matching increase in back office staff.

What we built

The product, as it works today

Brand and website

The name, mascot and identity, and a marketing site built around a real project, with a fixed price package and WhatsApp as the main way to get in touch.

AI design studio

Staff upload a photo of the customer's garage and record a design brief. The studio generates photorealistic concepts from that photo, keeping the real architecture and camera angle. Staff can refine a concept, change the view and approve the best.

Walkthrough clips

Approved concepts can become short video walkthroughs, so customers can see how the finished garage will feel.

Estimates and proposals

Quick estimates from a price book, a customer page for responding in one tap, and branded proposals combining the approved concepts, costed options and wording drafted by AI and edited by staff.

Contracts and electronic signature

An accepted proposal becomes a contract with the scope, price and payment stages filled in. The customer signs on their phone, and the system keeps a fingerprint of the agreed text and a signed PDF with an audit page.

CRM and pipeline

Customer and property records, site photos, a qualification score, a ten stage sales pipeline, follow up reminders and reports.

Commercial impact

What each part is for

AI design studio
Concepts that once needed a designer and days of work are produced in a session, and customers see what they are buying before they commit.
Proposals from the CRM
Proposals reuse the approved designs and price book, so they are faster to prepare and consistent every time.
Clear options
Packages and options in one proposal make the decision easier for customers than comparing vague quotes.
Standard contracts
Every contract follows the same structure and payment plan, which reduces risk and legal effort.
Electronic signature
Customers sign from their phone, removing printing, scanning and delay before work can start.
Lean back office
One system covers design, sales and contracting, so the business can grow without a matching increase in administrative staff.
Technology and innovation

How it was built

How AI helped build it

The website and CRM were built between July and October 2026 with AI coding tools, working from written design specifications. The contract and electronic signature module was designed and shipped in October 2026.

AI inside the product

  • Photorealistic garage concepts generated from a site photo and design brief, for staff to refine and approve.
  • Short video walkthroughs created from approved concepts.
  • First draft proposal wording, edited by staff before it is sent.
  • Line items read automatically from existing proposal PDFs.

Integrations

  • OpenAI image generation
  • Google Veo
  • Anthropic Claude
  • Neon Postgres
  • Vercel Blob
  • Brevo email
  • Instagram
Gallery
A villa garage during the strip out, with scaffolding, tools and stored boxes
Before: the founder's own villa garage during the strip out, the project that started the business.
Design concept render of the garage with dark cabinetry, a storage mezzanine and wall mounted bikes
Concept: a design render of the same garage, produced before the build.
Finished garage cabinetry beneath a timber mezzanine soffit with track lighting
After: finished cabinetry beneath the new storage mezzanine.
Annotated concept of the fixed price garage package showing lighting, shelving, storage platform and epoxy floor
An annotated concept of the fixed price garage package.

Have an idea, or a business that could run better?

We're always glad to talk about new ventures, investment ideas, technology, or how an existing business could operate more efficiently.